Chapter 6: Strategic Purpose

Which of these are not key stakeholders that an organization must seek to satisfy?
1. Managers
2. Shareholders
3. Employees
4. Customers
5. None of the above
Who can be considered as the main stakeholders for London Zoo?
1. Research groups
2. Visitors
3. The government
4. Private investors
5. None of the above
What common, related problem do not-for-profit organizations, such as the British Museum and the National History Museum, often face?
1. Costs associated with repairs and maintenance
2. The need to be educational, and adhere to their scientific/research orientation, whilst addressing commercial issues (e.g., admission charges to cover costs)
3. The need to be educational, and adhere to their scientific/research orientation, whilst satisfying main stakeholders
4. The conflict between pursuing organizational objectives, and resource availability constraints
Which of the following is not a way in which organizations can behave more ethically, and more socially responsible?
1. By avoiding discrimination and improving working conditions
2. By lowering prices to their targeted market to stimulate demand, and increasing profit, by increases in productivity, to meet customer demands
3. By ensuring product safety
4. By avoiding pollution and safely disposing of waste
5. None. All of the above are ethical behaviours.
Which one of these would not be a problem, for an organization attempting to establish a unified vision or direction?
1. The constraints applied, by key stakeholders, to the organization’s management
2. The personal objectives of those within the organization
3. The varying expectations of external stakeholders
4. Conflicts between the product and its desired target market
5. None of the above
Which of these questions is not addressed by an effective business model?
1. What do customers value today?
2. Who are our customers?
3. What does the organization produce?
4. What will customers value in the future?
5. e. None of the above. All are essential questions for effective business models
Which of the following would you not expect to see in a vision statement?
1. Descriptions of desirable future situations
2. Motivational terminology
3. Focus on the values, to which the organization is committed
4. What the organization seeks to do, to reach desirable future states
Which, of the following, does Campbell (1989) suggest to be a dimension of valuable mission statements?
1. Differentiates the business from competitors
2. States the objectives of the organization
3. Meaningful and relevant to stakeholders
4. States the values of the organization
5. None of the above
Which one of the following is not a form of non-price competition?
1. Branding
2. Focus
3. Innovation
4. Advertising
5. None. All of the above increase non-price competition
Which one of the following is not an aspect of the MOST analysis
1. Mission
2. Strategies
3. Tactics
4. Organization
5. None of the above. All are components of the MOST analysis